Tabitha Story of TwoForty4 Boutique

What’s your name, brand and handle?

Tabitha Story, TwoForty4 Boutique & @shoptwoforty4

Where do you live and where are you from? I currently reside in Mexia, TX with my hubs on the ranch he grew up on. I am from Midlothian, TX and graduated from Maypearl, TX (all over the place)

Tell us a little about you. Something more personal. We want to relate to you. Hmmm this is tough haha I

What’s your business? How long have you been a part of it? My business is TwoForty4 Boutique and I opened in October of 2017 so I am actually almost to my 3 year mark! Wooohoo!

What made you decide to do what you do? I have done hair since 2009 and it was always a dream to add a boutique to my salon

What’s your favorite thing about doing what you do? I have always loved everything about looking and feeling good which is why I first pursued cosmetology. Now I am able to offer an outfit to go along with it! A full personal style session.

Who or what inspires you? What drives your passion? Hmm I would probably say being a mom makes you want to be the best version of yourself. My daughter tells me she wants to take over my store and salon one day and for me that’s all the drive I need to be successful.

What’s your go-to outfit? A bodysuit, good pair of Levi’s, boots and all the turquoise

Where do you vision your brand going? Share you brand with us so we can follow along. I see my brand being around for years to come. I pride myself on buying quality pieces that people will be able to buy and wear for years. It’s important to me to buy classic and quality to ensure people are getting what they pay for.


What piece of advice would you like to leave with us? I think my biggest piece of advice is to never push your dreams out too far. Take the plunge and if that means starting small then do it! There is never a more perfect time than now - pray big and let the Lord guide you.

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